Are you ready for a ride into the future? LG Display is set to redefine the driving experience with their groundbreaking announcement at CES 2024. The Korean electronics giant is taking the “screenification” of automobiles to a whole new level, introducing slidable and foldable OLED displays that can be hidden or extended on demand. Imagine a car interior where screens seamlessly integrate into the back of seats, creating a cinematic experience at your fingertips.
LG Display: What’s Behind the Curtain?
LG Display is playing it cool, keeping some details under wraps, but here’s a sneak peek. The company plans to showcase an Advanced Thin OLED, utilizing glass substrates for robust automotive OLED performance at a more competitive price point. Alongside this, get ready for Low-Temperature Polycrystalline Silicon technology, promising larger and higher-resolution LCD displays.
Front Passenger Displays: The New Trend
While slidable screens are making waves, the real trend is front passenger displays. Models like the Audi Q6 e-tron, Porsche Cayenne, and Ram 1500 Rev are already on board. To address the potential distraction, LG is introducing a “Switchable Privacy Mode” to ensure the driver stays focused, automatically adjusting the viewing angle of the front passenger screen.
LG’s Play in the Software-Defined Vehicle Era
LG isn’t just bringing screens; it’s targeting the emerging software-defined vehicle (SDV) era. The company recognizes the shift toward “smartphones-on-wheels” leading the screen revolution in cars. The in-cabin display solutions presented by LG Display span the entire dashboard, employing technologies like plastic OLED, advanced thin OLED, and low-temperature polycrystalline silicon LCD.
Dive into the Tech: P-OLED, ATO, and LTPS LCD
LG’s display solutions boast a range of technologies. The ultra-high-resolution Plastic OLED (P-OLED) features a flexible plastic substrate for a lightweight and flexible panel. Advanced Thin OLED (ATO) utilizes glass substrates, providing the strength of automotive OLED at a competitive price. Low-Temperature Polycrystalline Silicon LCD (LTPS LCD) offers high performance, enabling larger and higher-resolution displays.
Privacy Matters: Individual Privacy Modes
Taking a cue from smartphones, LG’s displays come with individual privacy modes. These modes automatically adjust the display’s viewing angle, diverting content away from the driver’s line of sight. Imagine a scenario where the front passenger enjoys a movie, but the driver stays focused on the road, undistracted.
Theatrics in the Back Seat
LG’s display systems aren’t limited to the front; they’re bringing theatrics to the back seats. Slidable and foldable OLEDs will be installed, providing an entertainment hub that can be hidden or extended as desired. Say goodbye to mundane back seat rides; entertainment is just a slide away.
Byeong-koo Kim’s Vision
As Byeong-koo Kim, senior vice president, and head of the auto business group at LG Display puts it, “We will continue to strengthen our global leadership with our latest optimal automotive display solutions for the next generation of mobility.”
Conclusion: Driving into Tomorrow
In conclusion, LG Display is pushing the boundaries of in-car entertainment and information systems. The introduction of slidable and foldable OLED displays, coupled with advanced technologies, marks a significant leap in the automotive industry’s evolution. Buckle up; the future of driving is about to get a whole lot more exciting!
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FAQs
- What makes LG’s displays stand out?
- LG’s displays feature slidable and foldable OLEDs, providing a unique in-car entertainment experience.
- How does the “Switchable Privacy Mode” work?
- The mode automatically adjusts the front passenger screen’s viewing angle to prevent distractions for the driver.
- Which technologies are used in LG’s display solutions?
- LG employs P-OLED, ATO, and LTPS LCD technologies, each offering distinct advantages in automotive displays.
- Are these displays only for the driver and front passenger?
- No, LG’s systems include slidable and foldable OLEDs in the back seats, creating an immersive experience for rear passengers.
- What’s Byeong-koo Kim’s vision for LG’s automotive displays?
- Byeong-koo Kim envisions strengthening LG’s global leadership with cutting-edge automotive display solutions for the next generation of mobility